Research proposal 

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Whos our client?

Our customer KAYA requested specific directions from us, however, we recommended and made a few adjustments instead. 

KAYA’S WORDS: “I really want a short game that I can play with friends during break time in the mornings (between classes). It can be on a computer or be more of a handheld game (nothing too large, so I can transport it easily) and should be easy to learn + play.  We sometimes enjoy playing cards, but are interested in trying something new!”

 

Impact of our research 

Since COVID, we have had to eat more quietly and spend more time on our devices. We gradually grew accustomed to this behavior, and even after COVID has ended, individuals continue to use their technology instead of interpersonal interaction. This device will enable students to socialize during breaks since 70% of students wish to start doing so during lunch. With this product, we hope to promote awareness of the value of social interaction. Since “Loneliness raises levels of stress hormones and blood pressure”

 

What other problems stem from this? Depression may also result from stress. (Boyes, 2013) According to a 2018 study published by the American Psychological Association, teens have worse mental health than people of any other age group, including higher levels of anxiety and sadness.

 

Research question 

What would be the most effective and suitable product for my client? 

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Primary Questions (answers included)

 

We recommend a portable game you can bring anywhere, would that work for you?

• “Yes, I do agree that that will work for my friends and me! Especially because I ride the school bus I would like a game to kill time, also during lunch.”

 

How many players do you want to include in your game?

• “I want the game to support an infinite number of players.”

 

If you want your game simple, would you like to make it multiplayer?

• “I would like you to create a game where I can play alone at any time but I can also play with my friends. I do not need the game to be a game for a large group but maybe at the most 4 people.”

 

Would you like a luck-based or skill-based one?

• “I'm seeking for games with a skill component, like the spike hub game, for instance.”

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What age group do you want to be able to participate in?

• “I want a game that anybody from 7 to 50 years old can participate in. I think I would like to play the game with my parents as well, also my younger siblings.”

 

What problem of yours that you are struggling with would you want us to help solve? 

• “I just want a small portable game that involves clicking buttons since I find pleasure in that, and I want your product to help me by being enjoyable to use and calming me when I'm stressed when i have work to accomplish, so basically a fidget/distraction type game.”

 

Would you prefer the game to be played on a computer, a phone, a lego model, etc.?  

• “I would prefer that the game you create be device-free, so something constructed of legos or something similar”

 

Would you like to play this game for pleasure or to learn something out of it?

• “I'd like to play the game for enjoyment.”

 

What design/color/shape would you like your product to be?

• “ I prefer white, black, or purple, but any color that is easy for you to produce would do; I'd like my product to be shaped like a rectangle and have no real design on it.”

 

Secondary questions 

 

We will research the three most popular skill-based games because our customers demand a skill-based offering.

1. What is a well-known game based on skill?

2. simple skill-based games?

3. Easy to use skill-based games for all ages?

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We will conduct research to determine what size is ideal for a portable game because our client wants a product that is portable.

1. What dimensions make for a playable game?

2. What size would be ideal for a pocket?

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Since our client requests a straightforward, simple, and uncomplicated game, we will look into similar games to ensure that our client receives what she desires.

1. simple games that everybody can play?

2. games that are quick to play during breaks?

3. Simplicity of the designs for the game?

 

Bibliography 

 

American Psychological Association. (2018, October). Stress in America: Generation Z. https://www.apa.org/news/press/releases/stress/2018/stress-gen-z.pdf 

 

Firestone, Lena. “Being Alone: The Pros and Cons of Time Alone.” PsychAlive, 7 Mar. 2017, www.psychalive.org/being-alone/#:~:text=Being%20Alone%20Can%20Be%20Bad,mortality%20by%20up%20to%2030%25.  Accessed 7 Feb. 2023. 

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